Our brand story

At Ruffie Rustic Foods we believe in being kind to your body, the planet, and your mind. That’s why we create deliciously rustic food you can feel good about, using locally sourced, premium ingredients that focus on taste, goodness, and convenience, not on perfection.

Through honouring this philosophy, Ruffie Rustic Foods continue to provide Australians with wholesome and nutritious chilled and frozen ready meals that give you more time in your day to do the things you love.

Ruffie Rustic Foods’ frozen ready meal range also embodies this same philosophy of progress over perfection through encouraging Australians to incorporate more plant-based alternatives to meat into their diet.

In March of 2021 Ruffie Rustic Foods’ frozen ready meal range became entirely plant-based to cater to the growing number of plant-based eaters in Australia and to show how easy, delicious, and feel-good plant-based eating could be.

Using the latest advancements in plant-based meat technology and the best, premium quality ingredients our range of frozen ready meals now provide aussies with protein-packed, plant-based alternatives to the comfort food they know and love and prove how delicious and convenient eating plant-based can be.

Whether you’re vegan, vegetarian, flexitarian or just wanting to try something new, Ruffie Rustic Foods exist to provide delicious, wholesome, and convenient food that simply helps you be kind to yourself, and to the world around you.